The only problem for you is that the email body itself doesn’t leave any room for self-promotion. Offering an opportunity to do a guest post exchange, offer input on a book/resource you’re putting together, or dozens of other “hooks”? All wonderful. Having a webinar that helps businesses get ahead? Great! Got a resource that answers questions for that industry? Perfect. It should be about something you have for your leads that they really want. The email you send to cold leads should not be about you and what you offer. The right amount of data has to be there, but it can’t be overdone. Standing out with your email signature is all about making a sleek statement. While the person you’re emailing needs to know about you (and the company you represent)- too much is too much nowadays.Ī few years ago, this was just as normal as walking down the street wearing the dress above. Let’s list out the staggering amount of intel in this signature. Take a look at the screenshot of Justin’s old email signature. We’re not trying to point a finger at someone else. In the email world, it was all about showing everything about yourself that you could possibly fit into the end of the email. The more fabric you had in the 19th Century-the better. Putting things about yourself into the email sig, like the fashion world, used to be bulky. Here’s our take on making your signature help you land more deals. There are wonderful posts for general business signatures. Our advice is going to be specifically geared toward cold sales outreach. Best practices for testing email signatures.All in order to improve our appearance when we’re emailing leads, recruiting, or just about any other reason to send cold emails.
In this post, we’re going to be a bit like the late Joan Rivers and take a look at the best and worst “dressed” signatures. Much like the world of fashion and dress, we can learn a lot from (good and bad) email signature examples. Likewise, wearing a 5-piece suit at a networking event wouldn’t get you many prospects either. Using these email signature examples will help you dress the part. The best in-person pitch in the world doesn’t mean a thing if you show up in baggy shorts and Nike sandals.
Having a professional email signature is kind of like dressing for your role or environment. Following these email signature examples and strategies can lead to more positive responses from your email sends.